Job Description

Job Title: Director, eCommerce & Digital Operations

Location: Corona, CA

Salary Range:  $125K to $175K DOE

Reports to:  Director, eCommerce & Digital Operations

 

SUMMARY

As the eCommerce Director, you will be fully responsible for driving revenue, ensuring profitability, and delivering a seamless, optimized user journey from discovery to checkout. With end-to-end accountability, you will lead our digital strategy, manage site performance, conduct data-driven optimizations, and oversee quality assurance testing. You will also ensure digital and physical assets align with eCommerce goals, working with in-house or outsourced resources as needed. Success is measured by clear KPIs, and you’ll have full access to inventory, a substantial budget, and a supportive team to execute the vision. Reporting to the CEO, you will provide regular, detailed updates on all eCommerce activities, allowing for alignment on goals and outcomes.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Revenue Growth & Profitability: Oversee all aspects of eCommerce to ensure the division is not only driving sales but is consistently profitable. Utilize tools like Triple Whale and work closely with our accounting team to track profitability on campaigns, promotions, and product sales. You’ll ensure every promo and discount aligns with financial goals, balancing growth and profitability.
• User Journey Optimization: Take full responsibility for the user journey, ensuring every touchpoint—from landing to checkout—is intuitive, frictionless, and designed for maximum engagement. Conduct rigorous market analysis and quality assurance testing to identify and address pain points, optimizing all aspects of the user experience.
• UI/UX Oversight: While not directly responsible for UI/UX design, you will oversee the user experience, ensuring the design team’s work meets the highest standards of functionality and aesthetic appeal. Implement A/B testing and iterate based on data-driven insights to enhance site usability and overall user satisfaction.
• Market Analysis & Quality Assurance: Conduct in-depth market analysis to understand where users excel or disengage. Utilize insights to refine the digital experience, minimize bounce rates, and drive conversions. Oversee regular quality assurance tests to ensure seamless site performance and to proactively address potential user challenges.
• Asset Coordination: Collaborate closely with social media and media teams to determine website needs, such as videos, photoshoots, and digital assets. Be proactive in securing these assets, utilizing in-house resources or securing approval for outsourcing as needed. There will be no excuses for missing digital or physical assets required to achieve department goals.
• Marketing Strategy & Performance: Develop and execute marketing strategies across SEO, SEM, email, SMS, and social media. Optimize ROAS, CTR, and overall conversion rates through data-driven campaigns, adapting quickly to market trends and performance insights.
• 3PL & Logistics Management: Oversee all aspects of 3PL, shipping, and logistics to ensure timely and cost-effective delivery of products. Maintain a proactive approach, regularly assessing and adjusting logistics strategies to optimize pricing, delivery timeframes, and customer satisfaction.
• Reporting & Analysis: Provide weekly or more frequent reports to the C-suite detailing eCommerce performance, challenges, and opportunities. Collaborate with the accounting team to produce financial insights and maintain transparency on profitability, cost of goods, and overall ROI. Your reports will outline what has been done, what’s in progress, and future plans, creating a clear roadmap for department goals.
• Product Development Collaboration: While primary product development is driven by our brand, you will have ample opportunity to contribute insights and feedback to refine or develop new products that drive eCommerce growth. As a direct report to the CEO, your contributions directly influence product success, enabling mutual growth through potential profit-sharing.
• Team Building & Cross-Functional Coordination: Lead and grow an eCommerce team, taking full ownership of all digital initiatives. Work closely with product development, operations, and customer service to ensure flawless campaign rollouts, coordinated product launches, and a unified brand message.

 

EXPERIENCE REQUIREMENTS: Generally, requires a minimum of three to five (3-5) years of progressively responsible experience in eCommerce, ideally in the Moto and Bike Industry. Required proficiency in Microsoft Office Suite with advanced Excel skills. Systems knowledge in Shopify, Asana, and Amazon. NetSuite is a plus.

EDUCATION REQUIREMENTS:  High school diploma required. Bachelor’s Degree in Marketing or equivalent experience in related field preferred.

OTHER SKILLS AND ABILITIES: 

• Advanced knowledge of eCommerce practices, procedures, and requirements
• Highly motivated, focused and results oriented
• High level of accuracy and attention to detail. Proven analytical skills and the ability to synthesize conclusions clearly
• Fact based approach and willing to understand the detail of the business and its transactions  
• Ability to prioritize workload, meet deadlines and understand when to escalate potential issues. Ability to manage multiple tasks according to required deadlines. Flexibility to switch gears with little notice
• Maintain composure under high stress conditions
• Ability to be optimistic, positive and supportive in all interactions with others
• Ability to exercise discretion and tact in all interpersonal contacts, and to maintain confidentiality at all times 
• Strong interpersonal skills with the ability to use tact and diplomacy; must be team player
• Sound communication skills and the ability to effectively communicate with operating management, with a strong service orientation. Capable to explain issues and recommend solutions. 
• Pro-active, self-motivated and action oriented

 

SUPERVISORY RESPONSIBILITIES:  Yes

CONTACTS:  

Internal:  collaborate with all departments within the Company), all levels of Company staff from line to executive

External: Vendors.

JUDGEMENT/REASONING ABILITY:  Ability to recognize discrepancies and resolve problems quickly using sound judgment, poise and diplomacy. Requires ability to use judgment and reasoning skills, and determine when issues need to be escalated.

PHYSICAL DEMANDS: Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to talk and hear. The employee is frequently required to sit; use hands and fingers, bend, stoop and reach with hands and arms. And:

 

Ability to lift up to 35 pounds	<5% daily
Able to sit at a desk and use/view computer	90% daily
Able to hear and speak into a telephone	60% daily
Able to stand, bend, stoop, twist	20% daily

 

WORK ENVIRONMENT:  The noise in the work environment is usually moderate.  Other factors are:

•       Ability to travel if needed.  Travel is minimal (<5 % annually) in this position. 

•       Fast-paced, with multiple demands environment

•       Professional, yet casual office work environment

•       Ability to work extended hours as required

 

REQUIRED PREHIRE SCREENINGS:

·         Criminal - Felony and Misdemeanor 7 Years

·         National Criminal Data Base 7 Years

·         Social Security Verification

·         Education Verification

·         Employment Verification

·         Credit Report

 

 

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Application Process: Interested candidates should submit their resume outlining their relevant experience and passion for the role, to: resume@troyleedesigns.com

Job Title: Retail Sales Associate (Part-Time)

Location: Laguna Niguel, CA

Pay Range:  $16.50 to $19.00 per hour (DOE)

Reports to:  Director, eCommerce & Digital Operations

 

SUMMARY

Troy Lee Designs, the leading brand in Off-Road Moto and Mountain Bike gear, protection, and accessories, is looking for an energetic, outgoing Retail Sales Associate for our Laguna Beach, CA boutique.  Reporting to the Manager, Retail Sales, the Retail Sales Associate (PT) will be responsible for ensuring friendly, enthusiastic customer service with superior product knowledge, while meeting, exceeding, and driving sales goals.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Providing an outstanding shopping experience and delivering exceptional customer service.
• Educating customers about the Troy Lee Designs product line, brand, and history.
• Have a clear understanding of all store operational tasks and procedures.
• Stay up to date with brand and product changes, company communications, company information, sales and company-wide events to keep customers informed.
• Open and close store based on store schedule.
• Maintain store aesthetics by keeping the store clean, stocking, and organizing. 
• Process retail transactions using NetSuite POS/ERP accounting software system.
• Process end of day paperwork.
• Achieve daily sales objectives. 
• All other duties as assigned.

EXPERIENCE REQUIREMENTS: Generally, requires a minimum of 1 year retail sales experience, ideally in the Moto and Bike Industry. Required proficiency knowledge in Shopify.

EDUCATION REQUIREMENTS:  High school diploma required.

OTHER SKILLS AND ABILITIES: 

• Knowledge of NetSuite software or other comparable POS/ERP system.
• Knowledge or experience in outdoor action sports related industries.
• Social media video posting.
• Ability to prioritize workload, meet deadlines and understand when to escalate potential issues. Ability to manage multiple tasks according to required deadlines.
• Maintain composure under high stress conditions
• Ability to be optimistic, positive and supportive in all interactions with others
• Ability to exercise discretion and tact with all contacts
• Sound communication skills and the ability to effectively communicate with customers, and management, with a strong service orientation. Capable to understand issues and recommend solutions. 
• Pro-active, self-motivated and action oriented

SUPERVISORY RESPONSIBILITIES:  No

CONTACTS:  

Internal:  All levels of Company staff from line to executive

External: Customer and Vendors.

JUDGEMENT/REASONING ABILITY:  Ability to recognize and resolve problems quickly using sound judgment, poise and diplomacy. Requires ability to use judgment and reasoning skills, and determine when issues need to be escalated.

PHYSICAL DEMANDS: Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to talk and hear. The employee is frequently required to stand; use hands and fingers, bend, stoop and reach with hands and arms. And:

 

Ability to lift up to 35 pounds	20% daily
Able to sit at a desk and use/view computer	<5% daily
Able to hear and speak into a telephone	25% daily
Able to stand, bend, stoop, twist	90% daily

 

WORK ENVIRONMENT:  The noise in the work environment is usually moderate.  Other factors are:

·         Fast paced, with multiple demands environment

·         Professional, yet casual office work environment

·         Ability to work extended weekends and special events as required

 

REQUIRED PREHIRE SCREENINGS:

·         Criminal - Felony and Misdemeanor 7 Years

·         National Criminal Data Base 7 Years

·         Social Security Verification

·         Employment Verification

 

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Application Process: Interested candidates should submit their resume outlining their relevant experience and passion for the role, to: resume@troyleedesigns.com

Job Title: Junior Graphic Designer

Location: Corona, CA

Department: Marketing

Reports To: Graphic Design Director

 

POSITION SUMMARY

The Jr. Graphic Designer will design and create compelling marketing materials, edit product photography for high-quality output, and support marketing and other departments with various graphic design and creative concepting needs. You will have the opportunity to contribute your creative vision while adhering to deadlines and maintaining our brand’s high standards.

Troy Lee Designs is seeking a talented and enthusiastic Junior Graphic Designer with advanced skills in Photoshop, Illustrator and InDesign. You’ll be a critical contributor to the visual identity of an industry-defining brand and be responsible for bringing to life the creative direction of Troy Lee Designs.

This position requires a critical eye for graphic design and photography, innate technical skills, and the ability to encapsulate the Graphic Design Directors creative vision.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Design digital images and marketing materials for social media and other platforms.
• Collaborate on layout, typography, and photography decisions.
• Conduct market research to inform design strategies.
• Take direction from senior staff and incorporate feedback effectively.
• Adhere to project deadlines and manage multiple projects simultaneously.
• Work on diverse projects including illustrations, point-of-purchase displays, retail materials, catalogs, and event graphics.
• Generate fresh concepts that align with brand identity.
• Ensure brand consistency across all marketing initiatives.
• Consult with the design team to maintain cohesive brand representation.
• Stay current with industry developments and design trends.
• Collaborate with the design team to create engaging visual content for marketing campaigns, social media, websites, and print materials.
• Assist in the development of brand identities, including logos, color schemes, and typography.
• All other duties as assigned.
• Support the design process by preparing presentations and mockups for internal and client reviews.
• Revise designs based on feedback from team members and stakeholders.
• Stay updated on industry trends and best practices to bring fresh ideas to the team.
• Organize and maintain design files and assets in an orderly manner.

EXPERIENCE REQUIREMENTS

• 3-5 years of experience in graphic design.
• Bachelor’s degree in Graphic Design or a related field, preferred.
• Strong working knowledge of Photoshop
• Proficiency in Adobe Creative Suite
• Exceptional attention to detail and a passion for design.
• A portfolio showcasing your design work is required.
• Knowledge or experience in the action sports industry is strongly preferred.

JUDGMENT & REASONING ABILITIES

Ability to recognize discrepancies and resolve problems quickly using sound judgment, poise and diplomacy. Requires ability to use judgment and reasoning skills, and determine when issues need to be escalated.

PHYSICAL DEMANDS

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to talk, hear and see. The employee is frequently required to sit; use hands and fingers, bend, stoop and reach with hands and arms. And:

• Ability to lift up to 35 lbs – less than 5% daily
• Ability to sit at a desk and use and view a computer - 90% daily
• Ability to hear and speak into a phone - 30% daily
• Ability to stand bend, stoop and twist - 30% daily

 

WORK ENVIRONMENT 

The noise in the work environment is usually moderate.  Other factors are:

• Ability to travel if needed (less than 5% annually).
• Fast-paced, with multiple demands environment
• Professional, yet casual office work environment
• Ability to work flexible hours as required.

 

REQUIRED PRE-HIRE SCREENINGS:

• Criminal - Felony and Misdemeanor 7 Years
• National Criminal Data Base 7 Years
• Social Security Verification
• Employment Verification

Download Description

Application Process: Interested candidates should submit their resume outlining their relevant experience and passion for the role, to: resume@troyleedesigns.com